![\"Porsche](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/porsche-911-advertisement1-via-airows.jpg\")
Porsche 911- The Anti-Nissan<\/h2>\n
There’s no denying that cars were boring in the ’80s. Japanese cars were especially boring around this time because of emissions regulations. Porsche, on the other hand, was selling the 911 like hotcakes. So naturally, they had to poke fun at Japanese automakers. The 911 was one of the most iconic automotive designs ever built and was in its prime in the ’80s. That’s not to say that every Nissan or Mitsubishi was boring but nothing came close to the 911 at the time (via Motor Biscuit<\/a>).<\/p>\n Nissan still sold the 300ZX during this time but it wasn’t nearly as iconic as the 911. When kids grew up in the ’80s they dreamt about owning a Porsche 911 and just about everyone had a 911 poster on their bedroom wall. This is why Porsche decided to play off of that popularity with this advertising campaign. We’d have to say that this advertising campaign was both comedic and well done by the German sports car maker.<\/p>\n <\/p>\n <\/p>\n Volvo isn’t the first brand name that comes to mind when you think about performance. But there was a time when the brand was experimenting with new models. The Volvo Turbo Wagon was the ultimate mix of versatility and performance, which is why the advertisement showcased a Lamborghini Countach with a trailer attached to it. The idea behind the advertisement was that you wanted a car that could do more. For young professionals and families who wanted something more fun to drive, this was ideal (via Road & Track<\/a>).<\/p>\n Probably one of the most interesting features of the Volvo Turbo Wagon was the fact that it had a five-cylinder engine under the hood. Compared to the powerful engine that was under the hood of the Lamborghini. The fact that they had the Lambo pulling a trailer was to showcase the fact that the Volvo could haul cargo as well. Needless to say, this was a pretty interesting advertising campaign with a lot to offer. The Volvo Turbo Wagon is one of the fastest production wagons that was ever built.<\/p>\n <\/p>\n The Citroën 2CV was affectionately known as the “Deux Chevaux,” which means ‘two horses’. The car had an iconic design much like the original Volkswagen Bug, and the premise behind the car was the same. The advertisers thought that by capturing the uniqueness of the car and the rather astonishing performance they could build on the reputation. The Citroën 2CV boasted having more room than a Porsche, which wasn’t a big feat at the time but it caught the attention of consumers (via Top Gear<\/a>).<\/p>\n The car was featured in dozens of TV shows and surprisingly enough the car stayed in production until 1990. This was a car that wasn’t the most iconic looking but it offered a reasonable amount of value for the price. When it comes to historic advertising campaigns, the 2CV had one car fans will remember for decades to come.<\/p>\n <\/p>\n The Audi R8 was and still is the fastest production Audi that’s ever been produced and their only supercar. The R8 with its sculpted lines and unique exterior proved to be one of the most popular Audi models of all time. The unique build quality of the car and the super powerful engine were especially important factors. This unique billboard that went up in Lake Forest, Illinois alerts drivers that the first Audi R8 has been sold in the city, and that slow traffic should keep right (via Car & Driver<\/a>).<\/p>\n The R8 was one of the most popular Audi sports cars ever built, and the billboard was part of the extensive advertising campaign that followed the release of the car. Audi has never been a company that advertises heavily but the R8 was a revolutionary car.<\/p>\n In a twist on the usual Porsche 911 advertisements, Porsche showcased a unique aspect of their iconic model’s use – its role in law enforcement on the German Autobahn. On these high-speed highways, where top speeds are a norm, the need for a police vehicle that could match pace with any speedster became essential (via Porsche<\/a>).<\/p>\n Porsche leveraged this unique application of their vehicle in a clever print ad campaign, highlighting 911’s dual role as a luxury sports car and a dependable police vehicle. This ad not only underlined the car’s performance capabilities but also its versatility and reliability in high-pressure scenarios.<\/p>\n <\/p>\n The compact and versatile Daihatsu Hijet, also known in different markets as the Mitsubishi Jetstar, Subaru Sambar, and Toyota Pixis, serves various roles including that of a minivan, an MPV, and a pickup truck. It’s typically equipped with efficient, small-scale engines, predominantly in the inline-three and inline-four configurations (via TCV<\/a>).<\/p>\n This vehicle has gained considerable popularity, particularly in Asia and the Middle East. Daihatsu’s marketing approach for this mini vehicle was quite ambitious. They made a bold comparison, pitting their 40-horsepower van against a 500-horsepower Lamborghini, emphasizing the Hijet’s unexpectedly spacious interior.<\/p>\n <\/p>\n The Jaguar XJS, a luxury grand touring coupe, was in production from 1975 to 1996. Initially launched as a successor to the iconic E-Type, it came in engine options like a 3.6-liter inline-6 or a 5.3-liter V12. Despite several updates throughout its lifespan, by the late 1980s, the XJS struggled to stay contemporary and competitively priced (via Reddit<\/a>).<\/p>\n In its marketing efforts, Jaguar implemented an extensive campaign for the XJS. Notably, one advertisement featured the famed Jaguar XJR-6 race car alongside the XJSC convertible and the standard XJS. This ad suggested a connection or a shared racing pedigree between the XJS and the high-performance race car, a claim that seemed far-fetched.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n The Chevy Impala gained such widespread popularity that it became a common choice for police fleets across the United States, alongside the Ford Crown Victoria. The civilian versions of the Chevy Impala were distinguished by more luxurious features and a broader range of exterior colors. An interesting piece of marketing for the Impala was seen in a car magazine advertisement (via Worth Point<\/a>).<\/p>\n It featured a side view of a black Impala SS, which presented a rather menacing appearance. The ad was headlined with the phrase, “Lord Vader, your car is ready,” evoking the iconic space villain. The background included designs that echoed the contours of Darth Vader’s helmet. The advertisement further suggested that the car wasn’t meant for those who preferred a low profile, with a tagline hinting at its attention-grabbing presence. This approach gave the Impala an edgy, almost intimidating character.<\/p>\n <\/p>\n BMW and Mercedes-Benz stand as titans in the global automotive industry, alongside Audi as part of Germany’s renowned ‘Big Three’. These brands are in constant competition, not only in terms of automotive excellence but also in their advertising strategies. Mercedes-Benz typically adopts a more sophisticated, elegant style, whereas BMW is known for a bolder, more dynamic approach (via Ad Week<\/a>).<\/p>\n A memorable example of BMW’s audacious advertising style was seen in a magazine ad from the early 1990s. The ad featured an image of several BMW vehicles being transported by a Mercedes-Benz truck. Accompanying this image was the cheeky caption, “A Mercedes can also bring driving pleasure”. This ad epitomized BMW’s confident, somewhat playful rivalry with Mercedes-Benz, showcasing their competitive spirit humorously and cleverly.<\/p>\n <\/p>\n The AMC Gremlin was a unique car, so much so that a unique advertising campaign had to match it. The car was small and compact but it offered a reasonable amount of interior volume. Which is why the advertising campaign was designed to show the insides of the vehicle. Albeit in a unique way that posed some rather unique questions for the readers. The AMC Gremlin was a car that managed to sell quite well and it was one of the few bright spots for AMC in the 1970s (via Driving Todays<\/a>).<\/p>\n Sadly though, all the unique advertising in the world couldn’t save the company from its ultimate demise. The company was purchased by Chrysler Corporation in the latter part of the 1980s and the Gremlin was never seen again.<\/p>\n <\/p>\n Hyundai sold the cheapest car in America with Excel, and for a long period, it was quite popular. That’s until the reliability issues started to roll in and consumers learned about just how paltry the built quality of the car was. Nevertheless, Hyundai ran some pretty cool advertisements back then. These advertisements were meant to intrigue the value-minded consumer who just wanted to buy a new car without all of the hassles (via Driving Todays<\/a>).<\/p>\n The Excel was that car and it offered the type of value that they wanted. Although the Excel was one of the worst-selling cars of all time, it almost ruined Hyundai’s reputation in the States. The cars were known for being unreliable.<\/p>\n <\/p>\n Chrysler sold several econo-buckets during the 1990s and the Daytona was one of them. The affordable sports car was based on the existing compact cars that they already sold. The idea behind the advertisement at the time was to showcase that you could tell your insurance company that it was a compact. The Daytona was nothing like the previous generations of the nameplate that were iconic with the muscle car segment (via Driving Todays<\/a>).<\/p>\n Chrysler went on to sell the Daytona for quite a while before the car line was trimmed down for the 1990s. The Daytona had a lot of perks at the time but it was nothing like the Camaro IROC or Mustang models that were already being sold.<\/p>\n <\/p>\n What does a Fiat and a Panda have in common? Well, nothing really. But, the automaker thought that they’d showcase the small environmental impact that the car has by showcasing a panda in a crash. The idea was rather unique and it managed to gain some credible publicity for the car. The Fiat 500 has been one of the most successful compact cars on the road. You still see them all over and there are plenty of unique models to choose from such as the Abarth racing one (via Driving Todays<\/a>).<\/p>\n Perhaps crashing a panda into a wall wasn’t the best move by the advertising agency, but the panda was computer-generated so you don’t have to worry about that. This is one of the more iconic automotive advertisements to come out of the last decade.<\/p>\n <\/p>\n The Porsche has always been considered an expensive sports car that only successful people can afford. But in the 1960s and ’70s, that changed as the mid-engined Porsche was released to appease a young generation of shoppers. The car had a paltry price tag of $3,995. The cheap price got you a mid-engined sports car with reasonable handling and performance. Likewise, there was a lot to enjoy about the styling of the car too which was unique for the time (via Driving Todays<\/a>).<\/p>\n Needless to say, this wasn’t the most popular Porsche ever made but it managed to sell quite well. To this day the mid-engined Porsche was one of the best marketing plans from the executives at Porsche yet. The unique design and one-of-a-kind performance were unlike anything else.<\/p>\n\n","protected":false},"excerpt":{"rendered":" For many carmakers, advertising is one of the most important parts of their marketing because…<\/p>\n","protected":false},"author":28,"featured_media":68571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[3530,159,372,3768,358,366,293,3379,1114,346,422,737,9798,402,406,1188,3824,10109,10111,3123],"class_list":["post-68475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cars","tag-3530","tag-cars","tag-chrysler","tag-daytona","tag-dodge","tag-fiat","tag-ford","tag-funny","tag-gm","tag-gmc","tag-honda","tag-impala","tag-one-of-a-kind","tag-porsche","tag-toyota","tag-trucks","tag-unique","tag-vader","tag-vdub","tag-volkswage"],"lang":"en","translations":{"en":68475},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/posts\/68475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/comments?post=68475"}],"version-history":[{"count":6,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/posts\/68475\/revisions"}],"predecessor-version":[{"id":68577,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/posts\/68475\/revisions\/68577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/media\/68571"}],"wp:attachment":[{"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/media?parent=68475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/categories?post=68475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.motor-junkie.com\/wp-json\/wp\/v2\/tags?post=68475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A358cec8988a1aa09b8f76ac54f695e0](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/a358cec8988a1aa09b8f76ac54f695e0-via-bmw-fanatics.jpg\")
BMW M3 E36 – Showing Off<\/strong><\/h2>\n
![\"Tumblr](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/tumblr_3d55f501831c1909b39b3c747bddf395_e826d3dd_1280-via-hemmings.jpg\")
Volvo Turbo Wagon – Because You Deserve It<\/h2>\n
![\"Cca912d4ce562b21c73b2fb0d13f4d991d767420efe5e06acbbc0567db038e73](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/cca912d4ce562b21c73b2fb0d13f4d991d767420efe5e06acbbc0567db038e73_1-via-americasbestpics.jpg\")
Citroën 2CV – Redefining an Industry<\/h2>\n
![\"Audi](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/audi-r8-gt-advert-illinois-via-gt-spirit.jpg\")
Audi R8 GT (Lake Forest, IL)<\/h2>\n
![\"Aa40368578b7753149d5a2915068f474](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/aa40368578b7753149d5a2915068f474-via-porsche-834x1024.jpg\")
Porsche Police Car<\/h2>\n
![\"432587ee03fc262b0016162007eeebdf](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/432587ee03fc262b0016162007eeebdf-via-drivetribe.jpg\")
Daihatsu Hijet MPV – The Chick Magnet<\/h2>\n
![\"Xjsadvert1](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/xjsadvert1-via-classic-cars-today.jpg\")
Jaguar XJS – V-Cool<\/h2>\n
![\"90s](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/90s_ad_lead-via-chevy-classic.jpg\")
Impala SS – Lord Vader<\/h2>\n
![\"Bmwvsmercedestruckad](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/bmwvsmercedestruckad-via-youtube.jpg\")
Mercedes Bringing Driving Pleasure<\/h2>\n
![\"Dfe4eada6b3d8276659feb4dd23ec6dd](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/dfe4eada6b3d8276659feb4dd23ec6dd_img_61cad903d4c68.jpg\")
Anatomy of a Gremlin – AMC Gremlin<\/h2>\n
![\"F11de95fb26333aa713ad8313e6c6250](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/f11de95fb26333aa713ad8313e6c6250_img_61cad9049228c.jpg\")
A $2000 Hyundai<\/h2>\n
![\"Fd303f90598658241d03b8a2dc842443](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/fd303f90598658241d03b8a2dc842443_img_61cad904eb315.jpg\")
A White Lie – Dodge Daytona<\/h2>\n
![\"Funny](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/funny-car-ad-1024x783_img_61cad9054b0a5.jpg\")
The Fiat 500 Panda<\/h2>\n
![\"97154bf818b386e10dbda520bb340d70](\"https:\/\/dev.motor-junkie.com\/wp-content\/uploads\/2024\/01\/97154bf818b386e10dbda520bb340d70_img_61cad90602880.jpg\")
The Cheapest Porsche Around<\/h2>\n